Why does measuring CO₂ emissions matter?
Here’s why it’s worth your time
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Customers & clients care. More companies & people are choosing to support sustainable businesses.
- Investors & stakeholders. More investors are focusing on climate & sustainability in their due diligence.
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Regulations are tightening. Depending on your region and company size, you may soon be required to report emissions.
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Cost savings. Tracking emissions often reveals inefficiencies (like wasted energy or travel).
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Future-proofing. Larger companies often ask SMEs in their supply chain to report emissions — if you're ready, you stay competitive.
- Employees care. More and more employees care about their employers values & practices.
Going from Measure --> Reduce
Ultimately, the goal for your business, your stakeholders and your customers should be to reduce emissions. And in order to reduce, you need to measure first.
Carbon accounting providers, like https://normative.io/ , can help you turn your carbon measurements in to actionable reduction plans.